
Indie developers share an affliction: product built, hands shaking at pricing time. This piece makes an uncomfortable argument: low pricing isn't humility — it's fear of pricing your value. The math ($5/month needs 16,667 users for $1M ARR; $99/month needs 842), three inner demons ("even I think it's expensive," "Big Tech is free," "free now, charge later"), and a four-step pricing practice: replacement cost, price interviews, three tiers, one price raise six months in.











